2026 Strategic Direction
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The specific niche we dominate and the purpose that drives every decision.
Powering the infrastructure for how regulated sectors train, certify and prove it.
Advancing careers in regulated industries through tailored training and tools.
WKT serves two distinct customer types across regulated industries, with a deliberate focus on growing the network of organizations and learners leveraging WKT’s technology.
Use WKT’s platform and services to build, deliver, and manage credentialed training at scale. This includes:
These customers operate on WKT’s technology infrastructure to manage and deliver training to their specific regulated credential market, using RapidLMS, LearnerVerified, Adaptive Learning Engine, Oliu Network, and more. They may also engage WKT for learning development and managed services.
Purchase WKT-owned training content to keep people licensed, certified, and compliant. This includes:
Note: Resellers may also be Training Infrastructure Customers, but don’t have to be.
From platform infrastructure and learning development to adaptive training, identity verification, and verifiable credentials, WKT brings everything together under one roof. Organizations don’t need to stitch together multiple vendors. WKT is the complete solution for delivering, managing, and proving regulated training competence.
WKT’s Adaptive Learning platform personalizes the training journey for every learner, getting workforces trained and retrained faster, more efficiently, and with certainty that competence has actually been achieved. Not just course completion. Real, measurable readiness.
Because WKT owns both the technology and the training content, we control the full experience, quality, delivery, credentialing, and proof. No hand-offs, no gaps, one accountable partner delivering better experience and outcomes for learners.
We start by building a deep understanding of the market. Using market intelligence, we map regulatory dynamics, stakeholder ecosystems, and training pain points across regulated industries. We assess each opportunity against our market lane framework, evaluating sector maturity, credential demand, competitive landscape, and commercial viability, before committing to pursue it.
Before we build, we confirm the opportunity is real. We test assumptions, engage key stakeholders, and pressure-test demand. Critically, we make a deliberate strategic decision: do we compete directly in this space as a Regulated Training provider, or do we position WKT as the Training Infrastructure partner that powers others in that market? This decision shapes everything that follows.
With strategy set, we develop the right solution for that lane. If competing directly, we build regulated training content tailored to that market’s compliance and credentialing requirements. If deciding to be the preferred infrastructure partner, we configure and deploy the right combination of RapidLMS, LearnerVerified, Adaptive Learning Engine, and Oliu Network. Either way, the solution and messaging is purpose-built for that regulated market, not adapted from something generic.
We go to market, land our first customers, and prove the model works in that lane. This means building relationships with regulators, standards bodies, and industry associations, establishing credibility and presence. Early wins validate the approach and create the proof points needed to scale.
We scale within the lane, deepen relationships, and work toward becoming the preferred provider of regulated training content, training infrastructure, or both. As more organizations and learners operate on WKT’s platform, the network grows, with more credential activity on the Oliu Network, more data for Adaptive Learning, and a stronger market position. Each lane we establish makes the next one faster and easier to win.
We make it simple to deliver, earn, and trust regulated training credentials so the people and organizations that keep industries running can do so with confidence.
The market dynamics that make this our moment.
| # | Sector | Sector TAM | Open Market | Priority | 2026 Target | Strategy |
|---|---|---|---|---|---|---|
| 1 | Regulated Professions & Commerce | $179M+ | $58M | ★★★★★ | $1.7M | Scale Adaptive Learning offering. Become preferred provider of pre-licensing and exam prep training for Finance, Insurance, and Real Estate. |
| 2 | Industrial, Construction & Resource | ~$1.8B | ~$1.1B | ★★★★☆ | $7.4M | Training Infrastructure provider & Training Provider. Grow network of Storefront Partners and Resellers. Dispatch content. Launch Adaptive Learning for Skilled Trades. |
| 3 | Transportation, Mobility & Infrastructure | ~$1.2B | ~$800M | ★★★★☆ | $3.0M | Training Infrastructure provider & Training Provider. Grow network of Storefront Partners and Resellers. Dispatch content. |
| 4 | Retail, Hospitality & Consumer Safety | ~$500M | ~$450M | ★★★★☆ | $1.4M | Dual strategy. Training Infrastructure provider where we cannot become an approved training provider. |
| 5 | Public Health & Human Services | ~$1.0B | ~$600M | ★★★☆☆ | $0.5M | TBC — Training Infrastructure provider. |
| 6 | Security, Enforcement & Protection | ~$400M | ~$280M | ★★★☆☆ | $0.5M | TBC — Training Infrastructure provider. |
| 7 | Environmental & Sustainability | ~$350M | ~$250M | ★★★☆☆ | $0.15M | TBC — Training Infrastructure provider. |
| 8 | Community, Recreation & Youth | ~$250M | ~$220M | ★★☆☆☆ | $0.15M | TBC — Training Infrastructure provider. |
| 9 | Agriculture & Agri-Food | ~$200M | ~$160M | ★★☆☆☆ | $0.1M | Training Infrastructure provider. |
| 10 | Outdoor Recreation & Conservation | ~$150M | ~$130M | ★☆☆☆☆ | $0.35M | TBC — Training Infrastructure provider. |
The 3 big themes that drive everything we do.
Expand the number and quality of organizations participating in WKT's regulated-training ecosystem as issuers, verifiers, storefront partners, or resellers.
Includes: Storefront partners, associations, regulators, employers, Corporate Buyers, credential issuers and verifiersGrow the portfolio of owned regulated training programs where WKT can become the preferred and trusted provider — programs that compound network and infrastructure value.
Excludes: Low-leverage one-offs, non-regulated content, programs that do not compoundIncrease the credibility, adoption, and defensibility of the verification, credentialing, and intelligence systems that make regulated training trusted at scale.
Includes: Oliu+, ALF, MIS, SOC 2 compliance, employer recognitionEvery new opportunity is scored against the pillars before resources are committed:
The specific bets we're making — what we're pursuing, experimenting with, and explicitly not doing.
| Lane | Sector | TAM | Priority | Status | Stage | Key Execution Notes |
|---|---|---|---|---|---|---|
| CIRO — Securities Exam Prep | Reg. Prof. & Commerce | $13.7M | P0 — NOW | OPEN | Execution |
|
| LLQP | Reg. Prof. & Commerce | $9.5M | P0 — NOW | OPEN | Strategy / Execution |
|
| BC RIA (Restricted Insurance Agency) | Reg. Prof. & Commerce | $5.5M | P0 — NOW | EXPLORING | Market Intel |
|
| First Aid Training | All Sectors | ~$200M+ | P0 — NOW | OPEN | Execution |
|
| Skilled Trades / Red Seal (B2L) | Industrial, Const. & Resource | ~$500M+ | P0 — NOW | OPEN | Execution |
|
| OH&S / Safety Training Schools | Industrial / Transportation | ~$1.8B | P0 — NOW | OPEN | Execution |
|
| iGaming Training (AiGC) | Retail, Hospitality & Consumer | $250K | P1 — SOON | OPEN | Market Intel | First-mover in newly regulated AB market. Chris LaBossiere leading. Monitor AiGC timeline. Prepare accreditation application. |
| Real Estate Licensing | Reg. Prof. & Commerce | $117M+ | — | ON HOLD | On Hold | Educate regulators re: AB success. Focus: Maritimes & Territories. Reprioritize Q2 after RECA publishes new pass rates. |
| Mortgage Licensing | Reg. Prof. & Commerce | $5.3M | P1 — SOON | EXPLORING | Market Intel | Open market in ON & AB. Develop own product. Present briefing case, add to ALF roadmap if approved. |
| Food Handler / Food Safety | Retail, Hospitality & Consumer | ~$80M+ | P1 — SOON | EXPLORING | Market Intel | B2B employer portal play. Target top QSR chains. Bundle with WHMIS. go2HR partnership in BC. |
| FINTRAC / AML Compliance | Cross-Sector | ~$50M+ | P2 — ADVANCE | EXPLORING | Sniff Test | Travels through every employer portal. RECCE sniff test Q2 2026. Size reporting entity population by sector. |
| Defense / Military Training | Security & Protection | TBC | P2 — ADVANCE | EXPLORING | Market Intel | Explore compliance, security clearance training, credential verification. Identify stakeholders & procurement contacts. |
Comprehensive strategies organized by sector, including execution plans and resource allocation.
Regulated Professions & Commerce — $179M+ TAM
| Lane | TAM | Stage | Strategic Direction & Execution Plan |
|---|---|---|---|
| CIRO — Securities Exam Prep | $13.7M | Execution | Establish dominant market position as preferred vendor for Exam Prep for 9 CIRO regulated credentials. Beta B2B Group: Secure relationships with target 165 Dealer Firms. |
| CIRO — Mutual Fund | TBC | On Hold | Closed market, CSI monopoly. Lobby CIRO and industry to open market. Deprioritize until Q3/Q4 2026. |
| LLQP | $9.5M | Strat / Exec | Become most trusted, integrity-first LLQP provider for high-volume MGAs. Win WFG Business, Finalize ALF Workflow, Regulatory Confirmation, Launch new product. High Oliu credential demand. |
| Real Estate Licensing | $117M+ | On Hold | Educate regulators about AB success. Closed market except AB. Focus: Maritimes and Territories first. |
| Mortgage Licensing | $5.3M | Market Intel | Closed market except AB. Leverage AB success for national expansion. Present briefing case. |
| BC RIA — Restricted Insurance Agency | $5.5M | Market Intel | Seek ICBC accreditation. Effective Jan 1, 2027. One course → 5 provincial RIA regimes. WKT B2B dealer/brokerage relationships = natural distribution. Submission deadline: first week of July 2026. Size BC buyer population Q2 2026. |
Industrial, Construction & Resource Operations — ~$1.8B TAM
| Lane | TAM | Stage | Strategic Direction & Execution Plan |
|---|---|---|---|
| Skilled Trades / Red Seal (B2L) | $5M JV | Framing | Assess JV opportunity. Glenn reviewing B2L Agreement. Risk: heavy ALF/Platform investment. Decision: commit strategically or exit. Legal review, decision end Q1 2026. |
| OH&S / Safety Training Schools | TBC — MIS | Market Intel | Platform play: Power instructional schools with RapidLMS + Oliu credentials. Highly fragmented, provincial variation. Defer to Q2 2026. |
| First Aid Training | ~$200M+ | Execution | Power approved training providers and their trainer/instructor networks. Blended learning requirements prohibit program ownership. Focus: platform dominance. High Oliu credential demand. |
Retail, Hospitality & Consumer Safety — ~$500M TAM
| Lane | TAM | Stage | Strategic Direction & Execution Plan |
|---|---|---|---|
| iGaming Training (AiGC / Ontario) | $250K+ | Market Intel | Establish training partnership early in market formation. SafeGaming platform to Bill Eaton and Dan Keene. iGO ON potential expansion pending AB success. |
| Cannabis Retail Training (CannSell) | NA — Owned | SCALE | Maintain category leadership. Scale DTC and B2B. Credentialing with Oliu. No heavy strategic investment required — defensive hold. |
| Alcohol Server Training | TBC — MIS | Market Intel | Open to Oliu-first strategy. BC LCRB as strategic beachhead. Map regulatory landscape Q2 2026. |
| Food Handler / Food Safety | TBC — MIS | Market Intel | Provincial variation, voluntary uptake. Credential verifiability opportunity. Defer until Q3/Q4 2026 unless strategic partner emerges. |
Security, Enforcement & Public Protection — ~$400M TAM
| Lane | TAM | Stage | Strategic Direction & Execution Plan |
|---|---|---|---|
| Security Guard Pre-Licensing (AB) | TBC | Market Intel | |
| Use of Force / De-escalation CE | TBC | Market Intel | |
| Loss Prevention / PI Licensing | TBC | Market Intel | |
| Fire Safety (NFPA, Sprinkler Fitter) | TBC — MIS | Market Intel | |
| Defense / Military Training | TBC | Market Intel | Explore training and credentialing opportunities. Identify key stakeholders and procurement contacts. Assess regulatory requirements. |
Transportation, Mobility & Infrastructure — ~$1.2B TAM
| Lane | TAM | Stage | Strategic Direction & Execution Plan |
|---|---|---|---|
| TDG Part 6 (Transport Canada) | Owned — TBC | Execution | Monitor Transport Canada policy updates. Maintain leadership as regulations evolve. Existing Danatec strength. |
| Hours of Service / NSC / CVOR | TBC | Market Intel | Platform play for carrier/fleet compliance. Defer to Q3 2026 unless carrier partnership surfaces. |
| Airside Vehicle Operator Permit (AVOP) | Niche | Market Intel | Credential-critical, airport-controlled. Niche but recurring. Assess Q3 2026. |
| Rail Safety Awareness | Niche | Market Intel | Highly specialized, small TAM. Monitor but do not pursue unless large employer emerges. |
| Carrier Compliance / Fleet Safety (FSI) | TBC — Platform | SCALE | FSI platform = owned channel. Leverage for all transportation/trucking compliance. Cross-sell opportunity. |
Cross-Sector Opportunities
| Lane | Applicability | Stage | Strategic Direction & Execution Plan |
|---|---|---|---|
| FINTRAC / AML Compliance | Financial, Real Estate, Gaming, MSBs | Market Intel | Mandatory for reporting entities. High credential verification value. Natural extension for finance/RE/gaming lanes. RECCE sniff test Q2 2026. |
| Workplace Harassment & Violence Prevention | All Federally Regulated Employers | SCALE | Mandatory for federally regulated workplaces. Existing Danatec content. Cross-sell into B2B enterprise. Low strategic investment required. |
2026 quarterly Rocks and team-level priorities.
Quarterly Rocks to be added
Quarterly Rocks to be added
Quarterly Rocks to be added
Quantified targets with clear timeframes for 2026.
Additional operational metrics and KPIs to be added here.